Thus, the pattern companies will be in competition with each other within the same company. This is nothing new in business as General Mills, Procter and Gamble and others do the same thing.
So, how will things change? We don't know, but my guess is that it will be "business as usual" with each pattern brand name keeping its own policies and fit as usual. Perhaps if one of them falters in sales, it could be eliminated.
It's sad to see this happen as people may like a certain brand over the others, so let's hope that not too far down the road they don't merge into one brand.
As of last year it was KwikMcVogueRick, now it's going to be SimpKwikMcVogueRick. Sigh.